Commercial Intelligence & Revenue Operations

Commercial intelligence for beverage growth teams.

CIRO helps beverage importers and premium drinks teams transform market data, tax pressure, import trends and commercial signals into clear planning priorities.

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Built for beverage Signal-led planning Execution-ready
CIROCommercial Command Center
Live market view
MARKET PULSE / JUNE

Portfolio pressure view

Türkiye
FX PRESSUREHigh↑ 4.8%
IMPORT MOMENTUM+6.2%90D
TAX EXPOSURE3 flagsReview
Category movement12 MONTHS
JULOCTJANAPRJUN
Priority actions3 OPEN
Protect core marginPricing · On-trade
01
Rebalance inventorySupply · Premium
02
Accelerate giftingChannel · Q3
03
↗
CIRO SIGNALPremium tequila imports are accelerating ahead of category value growth.
→

01 / The commercial gap

Important signals are everywhere.
Clear direction rarely is.

Beverage teams operate in one of the most complex commercial environments—where tax shifts, currency pressure, import volatility and channel dynamics can change the plan overnight.

Yet critical inputs still live across spreadsheets, market reports and disconnected conversations. The result is slower decisions, more manual work and execution that drifts from strategy.

01

Fragmented market and portfolio data

02

Manual, backward-looking reports

03

Tax, FX and import volatility

04

Disconnected execution planning

02 / One operating layer

From market movement
to commercial action.

CIRO connects market intelligence, signal interpretation, planning priorities and execution workflows in one focused operating layer.

Teams move from “what happened?” to “what should we do next?”—with the commercial context needed to act confidently.

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03 / Product modules

One connected commercial system.

Each module solves a distinct part of the workflow. Together, they turn intelligence into coordinated action.

01

Market Data Lab

Bring category, import, FX, tax and market data into one decision-ready view.

  • Category & import tracking
  • FX & tax monitoring
  • Portfolio diagnostics
02

Signal Interpreter

Separate meaningful commercial shifts from background noise and understand the “why”.

  • Signal detection
  • Commercial interpretation
  • Impact assessment
03

Commercial Workspace

Convert intelligence into clear monthly priorities, opportunities and team decisions.

  • Priority planning
  • Opportunity pipeline
  • Cross-team alignment
04

Execution Tools

Translate commercial priorities into focused programs, actions and measurable follow-through.

  • Execution workflows
  • Program tracking
  • Action ownership

04 / Built for beverage

Purpose-built for teams navigating complex categories.

Not another generic analytics layer. CIRO reflects the commercial realities of imported and premium beverages—from route-to-market pressure to portfolio and channel decisions.

01Beverage importers
02Premium spirits companies
03Wine & champagne portfolios
04Category managers
05Trade marketing teams
06Commercial directors

05 / Commercial value

A faster path from complexity
to commercial clarity.

01

Understand market movement faster

See the changes that matter without waiting for the next reporting cycle.

02

Track category, import, FX and tax pressure

03

Convert signals into monthly priorities

04

Align planning and execution

05

Reduce manual reporting work

Private product walkthrough

Ready to see CIRO
in action?

Request a private walkthrough of the platform.

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